People sometimes ask me how I come up with the titles for my novels, and the truth is: by committee. I almost always have to solicit advice, particularly since I've made the mistake of having the word DEAD repeated in my titles. Do you know how many vampire/urban fantasy authors used DEAD as part of theirs? A LOT. And pretty soon I'm going to be reduced to just saying DEAD DEAD DEAD as my title, I swear.
Yet, I can't because titles are important. Despite that old adage, people do judge books by the covers. And as cover art is almost completely out of my control, the one thing I might be able to contribute is a title (although, thankfully many of my original titles have been nixed by my publisher. When I wrote SF, I'd originally called my first book DANCING ON THE HEAD OF A PIN. That was determined to be "too long to fit on the spine" and got changed to ARCHANGEL PROTOCOL, which fits the book much better in the end, I think.)
Thus, I hate titles. I'm currently trying to decide on a title for Garnet's fifth book. Right now I've been calling it HONEYMOON OF THE DEAD, which is pretty descriptive of what happens in the book, but... who knows if the publisher will think it's kicky enough. I'm ready with an alternative: BETTER WED THAN DEAD, but I may want to save that for book 6 (if there is one: knock on wood.)
How important are titles to you (as a reader or an author)?