I'm gearing up for doing all the promo for Beyond the Shadows. It's a lot of work.
I've got a newsletter to finish, blog posts to write, guest interviews to write, guest blog posts to write, contests to run and manage, mailings to do, print promo to pick up, an update for my website to do, and then book signings and stock signings to manage.
That's before I count in all the social networking, facebook, twitter, you name it.
By the nature of promo, it all seems to come down to the wire around the book release. So add in the time crunch element, and things get even crazier. On top of all of that, I'm going to the RT Booklover's convention just before the release, so I'll be doing a lot of the last minute promo from the road.
I'll be the first to admit, I'm doing my best, but I'm never sure what works. It is the age old question for writers. What really does get our name out there, and what is just spinning our wheels?
There's a lot of pressure, especially on new authors that if you don't promote, promote, promote, you could sink your own career dead in the water. It's a scary thought. But with limited time, and even more limited money, how does a new author get her name out there without going broke, crazy, or both?
So here's my question, what sorts of promotion actually work for you? What ones do you like, and what do you find just annoying?