Thursday, September 22, 2011

Attention Target Shoppers!

I had some exciting news this week—around the end of October, LOVE LIES BLEEDING will be carried by Target as part of their “emerging” authors series. Me being the naïve person that I am thought “that’s great—at my age being considered an emerging anything is good, plus it’s an opportunity to reach a whole new group of readers.”

Then I found an old article from The New York Times concerning the impact that being featured at Target can have on a specific title. And here’s a quote:

“Target can sell hundreds of thousands of copies of a book that is virtually unknown in the rest of the marketplace,” said Jacqueline Updike, director of adult sales at Random House.

Now how do I feel? A little scared (don’t want to bomb!) and a lot lucky for this chance. Will the sales go through the roof? That’s going to take a crystal ball shinier than mine to predict that one, but here’s what I’ll take away from this experience regardless of the results.

Even if the sales don’t rock the world, I’ve been given a shot and who would’ve thunk it six years ago when my first book hit the shelves. If I never would’ve started this adventure in writing, I never would’ve had this opportunity. If I would’ve let fear, uncertainty, hold me back, I wouldn’t have had all the wonderful experiences that have been a part of my life over the past six years. I never would’ve had the chance to meet all the terrific people—other authors, readers, booksellers—that I’ve met during my travels. As I’ve said many times…it’s truly been a trip of a lifetime.

And probably the most important thing this whole deal points out—it just goes to show that you’re never too old to follow a dream. At a time in my life when most people are winding down their careers, according to Target, I’m emerging…and honestly…how cool is that??

That’s all for this week—have a good one and I’ll see you next Thursday.

Best,
Shirley

6 comments:

Kylie said...

Exciting news, Shirley! Best of luck at Target!

Sharon said...

wow! That is exciting news, hopefully some of that love will bleed (see how I did that? ) over into your Ophelia series cause that one is awesome too :)

SandyG265 said...

Good luck with the new book.

Na said...

Wishing you all the best. There's not a Target in Canada (yet) but I buy a lot of my books from retail-box stores as opposed to bookstores. Their shelf are smaller so while I'm shopping for other items I do take note and browse the titles often.

Barbara E. said...

Great news, congrats! I'll have to go check it out at Target and pick up my copy.

Shirley Damsgaard said...

Thanks for all your good wishes!!! I love the independents, but this is a huge opportunity to reach those readers who either don't have access to an independent bookstore, or who tend to do alot of their shopping at the big retailers. And yes, Sharon, the hope is it will "bleed" (love the play on words! 8) ) over to Ophelia and Abby! We'll just have to wait and see what happens!